Welcome to the New Richa Websites – Built for Riders and Retailers Alike
At Richa, we never stop evolving. With over 70 years of experience in motorcycle clothing and accessories, we know that quality gear deserves an equally strong online experience. That’s why we’re proud to announce the launch of two completely new Richa websites and webshops: one tailored for B2C customers (riders like you), and one designed for our B2B partners (dealers and retailers).
These are not just design updates — the platforms have been rebuilt from the ground up using modern technology to improve speed, functionality, and ease of use. Whether you’re shopping for your next riding outfit or placing an order for your store, our new digital environments are here to make that experience smoother, faster, and more efficient.
A New Digital Home for Riders – The New Richa Website for bikers
Motorcyclists expect more from their gear — and we believe they should expect more from their online experience too. Our new B2C webshop at www.richa.eu is designed to support riders throughout their journey, from browsing to buying.
Here’s what’s new and improved:
- Modern, Rider-Focused Design
The updated Richa website features a clean, sleek, and mobile-friendly layout, giving riders easy access to our complete collection of jackets, pants, gloves, boots, and accessories. Whether you’re shopping from a desktop or scrolling on your phone, you’ll enjoy a responsive experience every time.
- Smarter Navigation and Product Discovery
With improved filtering tools and optimized product categories, it’s now easier than ever to find the gear that fits your needs — whether you’re preparing for a cold-weather ride, searching for summer mesh gear, or looking for the latest innovations in waterproof technology.
- Enhanced Product Pages
Our gear deserves to be seen up close — and our new product pages deliver. Expect larger images, detailed specifications, clear sizing guidance, and in-use visuals that showcase the products in real riding environments. You’ll also find related item suggestions to help you build a complete setup.
- One Language, One Currency — Full Transparency
To keep things simple and consistent, all content on our new B2C platform is presented in English, and all pricing is listed in Euros. This ensures transparency and clarity across all regions and makes your shopping experience straightforward and reliable.
A Smarter Platform for Our Retailers – The New Richa Webshop for partners
We’ve also invested in a fully updated B2B webshop to better support our network of Richa dealers across Europe. Accessible via b2b.richa.eu, this professional platform offers a seamless experience designed to simplify and speed up your business operations.
Key improvements include:
- Fast and Streamlined Ordering
With real-time stock visibility, optimized order flows, and faster checkout processes, you can now place and manage orders more efficiently — especially during busy sales periods.
- Centralized Dealer Dashboard
Access all your essentials in one place: order history, open orders, downloadable invoices, product availability, and more. Our goal is to save you time so you can focus on helping your customers.
- Downloadable Product and Marketing Assets
Stay up to date with the latest product images, catalogs, and promotional materials — available directly from the platform. These resources are perfect for supporting your own in-store and online promotions.
- Reliable, Secure, and Scalable Infrastructure
The new B2B platform is built for long-term performance. It offers enhanced security, better speed, and greater stability, ensuring a reliable experience regardless of order volume.
Why This Matters
These new platforms are a major step forward in our mission to provide riders and retailers with not just premium gear, but also premium service. We’ve listened to feedback, studied how our users interact with our online tools, and made the necessary changes to improve every touchpoint.
By investing in better technology and design, we’re making it easier for you to connect with the Richa brand — whether you’re placing an order, researching a product, or just exploring the latest innovations in motorcycle gear.
🔗 Visit the new B2C Richa website: www.richa.eu
🔗 Access the B2B Richa webshop (for dealers): b2b.richa.eu
If you have any questions, suggestions, or run into anything unexpected while using the new sites, please don’t hesitate to get in touch. We’d love your feedback and are always here to help.
Ride safe. Ride Richa.
